INFORM
RESEARCH & MEDIA
As part of TM Forum's industry thought-leadership, their research & media division requires its own, unique brand. Inform Research & Media, Enabling digital transformation through insight, research and analysis.
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Inform is TM Forum’s research and content hub, where they explore the common and complex challenges and opportunities that communications service providers (CSPs) and their partners face as they digitally transform their businesses. The content, which is shared with an audience of more than 139,000 professionals worldwide, must be clear, concise, professional, and easy to digest.
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As part of TM Forum's 2021 rebrand Inform received a top to bottom makeover. Far more than just graphical updates, this critical industry resource was retooled from both a content and digital user interface perspective. The result is a look and feel that lives up to the content and creates an overall user experience far surpassing previous iterations.
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Included on this page are samples of that process and the results of the design and branding energy put into it.
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LOGO & BRAND DEVELOPMENT
As a stand-alone product Inform requires its own look and feel. However, the look must neatly fit within the TM Forum umbrella of branding equity. Inform's new logo is unique, with its own color scheme and arrangement, but clearly part of the wider corporate family.
BESPOKE ILLUSTRATIONS
As part of Inform's unique look, original illustrations were commissioned to use on both digital platforms and publications. These illustrations followed a specific look and feel, creating a fun yet professional feel that readers can easily recognize wherever they see them.
ILLUSTRATIONS WITH ATTITUDE
Bespoke illustrations provide an engaging opportunity in today's digital media. With a little more effort and a flash of creativity the illustrations can be brought to life through animation for hero images or high-value sponsor opportunities.
A NEW CONTEMPORARY UX
Designing a research & media website requires much more than design skills. It requires organization, a mastery of the user experience, and a commitment to the reader's expectation. Inform's new digital interface is professional, easy to navigate, and 100% on brand at all times.
INFOGRAPHICS WITH A PURPOSE
Complex data is best communicated through creative and effective infographics. By fully understanding the content and purpose of the information being communicated, clear, on-topic infographics elevate the overall user experience for Inform readers.
REPORTS
Occasionally the brand must be pushed creatively. These are times when something extra is needed. While ensuring brand consistency, using full bleed dramatic images on reports creates a sophisticated intelligent look, guaranteeing engagement and click-throughs.
RESEARCH & WHITE PAPERS
Not all publications require that stretch. The majority of research delivery can be provided clearly within the branding guidelines and still look clean, sleek, and engaging. Creating design guardrails keeps everything on point, while providing distinction for each report or white paper.
SOCIAL MEDIA AND EMAIL OUTREACH
To top it off, all outbound advertising fits neatly within the brand umbrella, creating brand equity and increased engagement with both new and existing audiences.
